POSIBL wants to be the “cannabis farm of the future”


As the end of 2021 hurts the entire California cannabis industry, thanks to a glut of wholesale flower supplies and an increased cultivation tax coming in 2022, among other issues, the future of the industry is on everyone’s mind.

POSIBL, based in Monterey, is a brand that resists the storm. The company has made its mark in the California industry by doing things a little differently: the company uses proprietary technology to build its greenhouses, which produce organic cannabis flowers at cost price, offering a sustainable, ethical and sustainable option. safe. high quality consumers with year round harvests. POSIBL’s smart greenhouses use best-in-class climate control, require less water per pound of flower, and are three times more energy efficient than indoor growers. The company sells under its own brand, as well as white labels for other brands.

I caught up with CEO Jesus Burrola, who leads the organization’s growth strategy in sales and operations, to learn more about what the company is and what it has in store for the future. . . Prior to POSIBL, he worked for 15 years at Beacon Building Products, the largest publicly traded building materials distributor in North America.

Why is POSIBL the cannabis farm of the future?

Jesus burrola: POSIBL creates the farm of the future by building high-tech greenhouses, as well as the way our company strives to provide personalized solutions to brands. We innovate with a state-of-the-art greenhouse that incorporates the most advanced technology in agriculture, allowing us to do more with less. This technology includes LED lighting, electric cogeneration plant, water recirculation system, control automation and the most efficient AI crop visibility technology. We believe that with the right technology, you can grow quality cannabis indoors in a much more sustainable and profitable way. This ultimately means better quality at lower prices for the end consumer.

You are passionate about sustainable development. What measures are taken by POSIBL to be sustainable?

JB: Our goal is to grow the perfect flower all year round in a sustainable manner. Most consumers don’t realize the very high carbon footprint of flowers grown indoors. It is estimated that one pound of indoor flowers has the equivalent carbon footprint of driving 8 times from the west coast to the east coast. An indoor environment does not use any element of the natural environment, so conditions are created through the use of equipment that uses a large amount of energy. In a greenhouse, for example, you maximize natural sunlight and supplement only enough to achieve ideal levels; and by recirculating the water, you are actually reusing the same water multiple times. One of the very interesting ideas that we have used is the use of a cogeneration plant for energy from natural gas on site. When natural gas is burned, it creates CO2, which in turn is what plants need and ends up being converted back to oxygen through photosynthesis.

Let’s talk about genetics! What are the unique varieties that you bring to the CA market? Tell us about your relationship with ranchers and what it means to do large-scale crafts?

JB: There are two recent projects that fascinate me. Firstly, Sativa Preservation Society, through a collaboration with Space Coyote, is a project to preserve some of the legendary fundamental sativa strains that are lost due to crossing with strains that are easier to grow, harvest faster and have more THC. . Indica. We’ve grown three Haze strains – Cuban Black Haze, A5 Haze, and C5 Haze – and these are 12-14 week old strains that you can’t find on the market with an incredible energizing high. We are very happy to work with a brand like Space Coyote that cares about educating the consumer and preserving these important strains, as well as breeders Skunktek and J-Trees who made this project possible. We are delighted that people are experimenting with these magical strains.

The second project is a collaboration with MeanGene from Freeborn Selections. We’re helping market his legendary Root Beer, a strain that has become an urban legend among cannabis connoisseurs. There is a tremendous amount of curiosity as very few people have ever smoked it, but the reviews on this flower are exceptional and we are proud to partner with MeneGene to produce it on a large scale and finally put it in the hands of the consumer.

These two projects share a common theme of partnering with incredible long-time breeders and providing a channel to the large-scale legal market through a partnership with POSIBL and the brands we work with. This is the key vision of what POSIBL is.

What advice would you give to someone who wants to start a cannabis brand but doesn’t know how to go about it?

JB: There is a way forward and an already built supply chain they can build on, as well as an alternate path that simplifies licensing requirements. Just like a beverage brand doesn’t have to reinvent the wheel and buy a sugarcane farm, you can successfully launch a cannabis brand in California by partnering with a dedicated B2B producer and conditioner who understands the technical aspects of genetics, large-scale cultivation, processing, testing and packaging. We work closely with several successful light asset brands that focus on their branding expertise, while leveraging specialist partners throughout the supply chain. The goal is to focus on the area where you can add the most value to the consumer.

Jesus, how have your previous experiences prepared you for the cannabis industry?

JB: My previous experience was as a distributor with small and large entrepreneurs. As a distributor who supplied the exact products like the competition, the only real differences were good service and good relationships. In the construction industry, things rarely go as planned, so the ability to solve problems, be resourceful, and have strong relationships built on trust separate the good from the bad distributors. It is no different in cannabis, there is no shortage of good cannabis in the market, but being able to ensure consistency, provide visibility of production, solve problems and work with. brands as a partner to help them succeed in the market is what separates us from most producers.

You recently hosted a Cannabis Investor Summit in Monterey and a tour of your Salinas campus. Tell us about the summit and the main lessons from the event.

JB: Our recent investor summit was a huge success. The aim was to educate investors on the challenges and opportunities of cannabis, to introduce our shareholders to our partners and to provide networking opportunities to everyone involved and to discuss our vision for evolution. of this industry. The legal cannabis industry is still in its infancy and there is no guide for the best way forward, especially with the ever-changing legal challenges and hurdles. We believe that by bringing together producers, brands, distributors, suppliers of genetic products, regulators, investors and other stakeholders in one room to discuss their challenges and opportunities and share ideas, we can help shape the development of the industry. As pioneers of this new legal industry, we all have a huge responsibility to influence the future of cannabis, and our goal is to play a role in making it POSIBL.



Comments are closed.